The revival of the traditional barber shop has taken over Southern California and Layrite's been on the forefront of this very exciting trend. More and more guys seem to be ditching baseball caps and gels for polished haircuts and pomade for styling. Layrite continues to be the #1 selling pomade at Planet Beauty and has become synonymous with stylish. My Massachusetts-born boyfriend recently became a Layrite convert, ditching his worn-out Sox hat for a professional, debonair style. Within a month of trying it, he was already asking me to get him more. I decided to get in touch with Vice President Mike Clem so I could find out first-hand what makes Layrite the go-to pomade for men.
What separates Layrite from other pomade companies?
Many things - most importantly, Layrite was started by a barber, with barbers and hair professionals in mind. All of Layrite Grooming Products are water-based; they are fully removable from the hair by simply rinsing with water. This allows your customers to come to the salon/barber shop with clean hair that is ready to to be cut and styled. Another REAL distinguishing factor is that all of our products have VERY high performance. What most brands call "high hold" we consider to be a lighter hold. Because of this high level of performance, you can style the hair with slightly damp hair, which would reduce performance with most brands. However, Layrite still maintains a high level of performance.
What do you feel has been Layrite's key to success?