curls

Redken's Curvaceous Makes a Fresh Start

When it comes to wavy and curly hair, there isn’t one magic formula that works for both.  Each strand of hair is unique and requires special attention, technique and products to bring out its best bounce. Redken Haircare has been on a mission to create tailored styling systems for both curly and wavy hair types and has recently re-launched their Curvaceous line. Their new line reintroduces some favorites under exciting new packaging while expanding the line to offer more options for different hair types and needs.

Instead of having a one-size-fits-all approach to their Curvaceous shampoo, Redken now has three different options, depending on the type of curl. Whether the hair waves, curls or spirals, there is a specific shampoo that will cleanse it gently for the best possible appearance and bounce. The new Curvaceous High Foam Shampoo lathers like a regular shampoo, but doesn’t contain color and moisture stripping sulfates or parabens.  Redken’s exclusive Curl Memory Complex is formulated with shape-activating sugar crystals, moisturizing Moringa oil and a protective UV filter. Every shampoo infuses hair with lightweight moisture, which is perfect for wavy hair types that need definition and bounce without any weight.

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